There For You

CRMD follows the local model. Our certified consultants are in your area and involved in the local community.

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Our expertise means codes are built to scale with the adapting and growing needs of your business.

We build our enhancements with your Admins in mind.  Enable them to continue to be champions by creating easily updatable functionality with clicks, not code.

Immersive User Experience

Extend your brand into or enable your customers to collaborate with you via a fully-branded web community.

Code Coverage

Do you have a good handle on the pulse of your’s code?  We’ll ensure it’s built to run sustainably.

100% Responsive Layout

Dynamic content and functionality can be attained through APEX code, which we happen to be excellent at.

Leadership Team

William R. DeVito

Founder & CEO

Did you know that the ``D`` in CRMD stands for doctor? Our resident in chief, Will started his own salesforce consulting firm CRMD in 2014 after successful stops in management at leading firms Bluewolf, Slalom Consulting, and Actifio. The CRM Doctors was created to work directly with budget-minded clients, providing the professionalism and enterprise-level expertise but without the cost and noise often associated with bigger firms.

Bi Lai


Bi is the Chief Marketing Officer where she drives all marketing and web-related activities for CRMD, Reel Briefs and DrJKYL. In this role, she works closely with the leadership team to oversee the content organization for the company, including press release communication, the CRMD blog, and the company's digital communication channels.

Outside of CRMD, She runs a non-profit education initiative for youths in Vietnam with non-traditional academic backgrounds to get a fair shot at higher education. Bi is an NBA fanboy and newly, a dog-mom to Patchi.

Andy Payette

Vice President of Engagements

As Vice President of Engagements, Andy oversees the development of new business opportunities and leads the CRMD sales team.

Before joining CRMD, Andy managed the inside sales team at Kaminario first as manager before being promoted to a director role for the company’s Global Inside Sales department. In that role, he and his team generated over $100M of net new pipeline.

In his spare time, Andy helps run the Drive for a Cure Golf Tournament as a tournament co-director raising donation for the UMASS Cancer Center.

Chad Cavanaugh

Board Advisor


Ready to join an exciting young consulting firm in Boston and do exceptional work? View open positions here.


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